Shell Methane Coalition

Created as a Resourceful Marketing project.

Many of the world’s largest oil companies have formed a coalition to hold themselves and others accountable for the amount of methane produced within their industry. As a result, the Methane Guiding Principles were formed.

Shell approached us to first brand the new coalition, which was carried by a colleague of mine at Blue Serif, then the job was passed to me to wireframe and design the newly founded Methane Guiding Principles website and then work closely with the developer on the build. The site needed to clearly inform and explain these five principles as well as the purpose and expectations of the coalition.