Created at Blue Serif
Two camera products produced by Sony Professional Europe allow live streaming directly to social media platforms such as Facebook and Youtube, the campaign for which has just been released.
Despite the very last-minute, low budget, nature of this project I enjoyed liasing with our client’s Digital Content project manager throughout each stage of this project, through whom I took briefing from the Asia branch of Sony Professional to provide art direction for both the filming of a video advert, and for the creation of various campaign assets, including online and printed imagery.
For the advert filming I worked with Sony Ambassador, Alister Chapman. The brief requested a live band scenario, for which I organised logistics as well as briefing Chapman on the types of shots needed for both footage and stills, and directing the general scene set up.